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National Geographic Adventure Magazine
The Secret Southwest, March 2008
from {14 Secrets of the Southwest}
# 3 Eat Rosemary Ice Cream
"Tara's Organic, NEW MEXICO>
Tara Esperanza, owner of Tar's Organic in downtown Santa Fe finds inspiration for her Willy Wonka-like ice cream flavors by running into New Mexico's wilds. her latest all-natural treat started with a whiff of trailside rosemary, which she later combined with caramelized pear and allspice. "It's heavenly," she says (we agree.) her ingredients, like her inspiration, are locally sourced: Lavender comes from Los Poblanos out of Albuquerque, and green chilies from the Santa Cruz Farm in Espanola. The effect is transportive. "Try a scoop of sage," says Esperanza. "It's like you're off in the nearby mountains."
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Sweet Ideas for Cupid
Gifts that reach a valentine's heart by way of the stomach
"Tara's Organic Ice Cream
The label on Tara's Organic Ice Cream reads "a divine indulgence,," and these Santa Fe-made all-natural and all-organic sorbets, granitas and creams aptly honor the Hindu goddess of purity and compassion for whom Tara and her concoctions are named. Perfect for artistic valentines who require gentler wooing and appreciate attention to detail.
Tara's flavors elevate ice cream beyond the ordinary sweet...For Valentine's, shop owner Tara Esperanza plans a romantic strawberry-rose ice cream... Pick up a pint, or splurge on a dozen..."
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IN CONTEXT
a PBS show out of Austin, TX interviewed Tara about her creativity
Watch the interview on YouTube
More about the show, IN CONTEXT
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edible SANTA FE, Number 4
Summer 2007, page 31
Frozen Assets:
Every body Loves Tara's Organic Ice Cream
by Barbara Gerber
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New Mexico Business Weekly - Small Business Strategies
July 27, 2007
by Laura Paskus
Owner won't melt under stress of ice cream niche business
"Tara Esperanza has learned that it's possible to keep your cake and eat it, too -- or rather, keep your ice cream and eat it, too.
As owner of Tara's Organic Ice Cream, Esperanza still uses friends as guinea pigs for tasting new flavors, which include lemongrass, ginger caramel, basil, peach agave sorbet and even garam masala. Altogether she makes some 50 different flavors, which customers can buy in her retail shop, pick up from some twenty different stores throughout Taos, Santa Fe and Albuquerque, or even order for home delivery."
-New Mexico Business Weekly - Small Business Strategies
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Organic Spa Magazine
Summer 2007 (page 23)
Ice Cream Dreams (use the "Go To Page" option in the top left corner to Go To Page 23 to read the article!)
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Emerging Entrepreneur of the Year 2006!
Award given by WESST Corp and PNM
 The Emerging Entrepreneur of the Year 2006, Tara Esperanza is owner of Tara’s Organic Ice Cream in Santa Fe. Tara began her business at home after receiving an ice cream maker as a housewarming gift. Now, Esperanza sells her unique desert through a retail shop that opened in May and in stores like Whole Foods, La Montanita Coop, 10,000 Waves and the Tesuque Village Market. The ice cream is made with certified organic products and features unique flavors like basil, orange cashew and white pepper chocolate chip.
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From the Santa Fean's new dining section June 2006:
"Some people will always be diehard chocolate or vanilla fans," admits the wizard behind Tara's Organic Ice Cream, "but most people are intrigued by what we offer." Tara Esperanza "literally dreams up" delectable flavors such as Mango Ginger, Blueberry Mint, Turkish Coffee, and White Pepper Chocolate Chip. Find Tara's ice cream and sorbets at area markets, at restaurants..., and at her scoop shop on hip Second Street, across the lot from Cloud Cliff Bakery...." -- Lynn Cline
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From allbusiness.com Oct 20, 2005 issue:
"Tara's
gets organic in New Mexico".
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From a review of the Whole Body Cafe
"Whole Body's most exciting dessert offering is Tara's
Organic Ice Cream. Tara Esperanza, a self-described ice
cream addict, began selling her small-batch, all-organic
ice creams in local stores and restaurants...It is the bomb.
Go eat some. Now.
"Seriously, remember making ice cream
as a kid? Even your goopy vanilla soup kicked Dreyer's ass,
right? Well Tar's all grown up, she's got the technique
down and her flavors make vanilla seem so... vanilla.
"I tried to get a cup of the garam
masala flavor, but they were sold out, so I went for lemongrass
instead ($3.95 for an 8oz. cup). Whoa! The first bite delivered
a blast of lemongrass so intense I thought I'd get sick
of it quick. Nope. Self-restrained Kelly had a few bites
and I polished off the rest of the cup. It was rich, creamy,
perfect. Kelly had to restrain me from ordering more..."
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Albuquerque Tribune August 29, 2005
"Tara's
unique flavors are cream of the crop"
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The free New Mexican May 10, 2005
Featured in the cover of the Business Section
"Ice
Cream Dreams"
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TOIC Crew 